Advertising & marketing · Zalando

External Traffic for Zalando

External Traffic built for Zalando

Drive shoppers from Google, social and creators to your marketplace listings, with attribution tracking. On Zalando, our advertising & marketing specialists adapt the work to how the marketplace operates — its rules, search, customers and fees — so your account performs. Europe’s largest online fashion platform, open to brands through its Partner Programme.

Partner Programme for brands
Zalando Fulfilment Solutions
Multi-country EU reach
High content and returns standards

What’s included for Zalando

Delivered by our advertising & marketing team, tailored to Zalando.

Attribution and tracking set-up

Landing-page or link strategy

Social and search campaigns

Creator traffic

Brand-referral bonus programmes where available

Attributed-sales reporting

How it works

How we deliver external traffic on Zalando

01 Audit
Account, search-term and competitor audit with a clear list of quick wins.
02 Structure
Campaigns rebuilt around products, intent and margin targets.
03 Optimise
Weekly bid, budget, keyword and creative optimisation.
04 Report
Monthly reporting on ROAS, TACoS, new-to-brand sales and profit.

Pricing

External Traffic for Zalando — pricing

Starter

Ad spend up to £2k / month

from £349

per month · excl. VAT

Attribution and tracking set-up
Landing-page or link strategy
Social and search campaigns
Monthly report

Choose Starter

Frequently asked questions

A fixed monthly management fee by tier, or a percentage of ad spend for larger accounts, whichever is clearer for you. Ad spend is always paid directly to the platform and never marked up.

You can start with a modest test budget. We recommend a budget during onboarding based on your margins, competition on Zalando and your growth targets.

Always. Accounts stay in your name and we work with user permissions, so you keep full ownership and history.

Quick wins often appear in the first two to four weeks; a fully optimised account usually takes two to three months of data.

Plans start from £349/mo (excl. VAT): Starter from £349 per month, Growth from £695 per month, Enterprise from £1,295 per month. Custom quotes are available for larger catalogues and multiple channels.