Variation Set-up built for Custom & Headless
Parent/child variation families for size, colour and pack options — built correctly and fixed when broken. On Custom & Headless, our listings & content specialists adapt the work to how the platform operates — its rules, search, customers and fees — so your store performs. Bespoke and headless storefronts (Hydrogen, Next.js, Astro) for brands that need maximum speed and flexibility.
- Decoupled front end
- Best-in-class speed
- Any CMS or commerce back end
- Built for scale and experimentation
What’s included for Custom & Headless
Delivered by our listings & content team, tailored to Custom & Headless.
Variation theme selection
Parent/child creation
Merging and splitting families
Image and attribute alignment
Broken-variation fixes
Review-sharing checks
How it works
How we deliver variation set-up on Custom & Headless
- 01 Research
Keyword, competitor and attribute research for each product and channel.
- 02 Create
Titles, bullets, descriptions, images and video produced to channel guidelines.
- 03 Publish
Uploaded individually or in bulk with variations and attributes mapped correctly.
- 04 Improve
Ranking and conversion tracked, with fixes and refreshes scheduled.
Pricing
Variation Set-up for Custom & Headless — pricing
Starter
Up to 200 SKUs
£149
one-off · excl. VAT
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Template mapping
Growth
Up to 1,000 SKUs
£349
one-off · excl. VAT
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Image and attribute alignment
- Broken-variation fixes
- Data clean-up
Enterprise
Up to 5,000 SKUs
£695
one-off · excl. VAT
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Image and attribute alignment
- Broken-variation fixes
- Review-sharing checks
- Data clean-up + variations
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
Keyword research, copy written to Custom & Headless rules, attribute completion and a final quality check. Imagery, video and A+ content can be added as needed.
Yes. All UK listings are written in British English with UK sizing, units and spelling, and we localise for each European marketplace.
Yes. We work from your spreadsheets, PIM or feed and upload in bulk using flat files, CSV imports or your multichannel tool.
You do. All copy, images and video we produce for you are yours to use on any channel.
Plans start from £149 (excl. VAT): Starter £149 one-off, Growth £349 one-off, Enterprise £695 one-off. Custom quotes are available for larger catalogues and multiple channels.