Expert variation set-up for UK sellers
Parent/child variation families for size, colour and pack options — built correctly and fixed when broken. Great products lose sales to weak titles, missing attributes and forgettable images. Our listing specialists, copywriters and designers create keyword-rich, policy-compliant listings and brand content that lift both visibility and conversion.
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Image and attribute alignment
Choose your marketplace or platform
Variation Set-up is available on 86 channels. Select one to see what’s included and how we adapt it.
Amazon UK. Variation Set-up for Amazon UK: The UK’s largest online marketplace, with Prime shoppers, FBA logistics and a powerful advertising platform.
View service & pricingAmazon Germany. Variation Set-up for Amazon Germany: Amazon’s biggest European marketplace and the natural first step for UK brands expanding into the EU.
View service & pricingAmazon France. Variation Set-up for Amazon France: A large, fast-growing Amazon marketplace with strict French-language and EPR requirements.
View service & pricingAmazon Italy. Variation Set-up for Amazon Italy: A growing Amazon marketplace with loyal Prime shoppers and lower competition in many niches.
View service & pricingAmazon Spain. Variation Set-up for Amazon Spain: Amazon’s Spanish marketplace, ideal for extending EU reach once Germany and France are established.
View service & pricingAmazon Netherlands. Variation Set-up for Amazon Netherlands: A newer Amazon marketplace competing with bol in the Benelux region.
View service & pricingAmazon Sweden. Variation Set-up for Amazon Sweden: Amazon’s Nordic marketplace, giving access to Sweden’s high-spending online shoppers.
View service & pricing
Google Shopping. Variation Set-up for Google Shopping: Free and paid product listings across Google Search, Shopping, Images and YouTube via Merchant Center.
View service & pricingMeta (Facebook & Instagram) Shops. Variation Set-up for Meta (Facebook & Instagram) Shops: Product catalogues, shoppable posts and ads across Facebook and Instagram.
View service & pricingPinterest. Variation Set-up for Pinterest: A visual discovery engine where shoppers plan purchases — ideal for home, fashion, beauty and gifts.
View service & pricingAmazon US. Variation Set-up for Amazon US: The world’s largest marketplace — the biggest growth opportunity for UK brands going global.
View service & pricingAmazon Canada. Variation Set-up for Amazon Canada: Amazon’s Canadian marketplace, linked to your North America unified account.
View service & pricingAmazon UAE. Variation Set-up for Amazon UAE: Amazon’s fast-growing Middle East marketplace with strong demand for UK brands.
View service & pricingAmazon Saudi Arabia. Variation Set-up for Amazon Saudi Arabia: Amazon’s Saudi marketplace serving one of the largest e-commerce markets in the Gulf.
View service & pricingAmazon Australia. Variation Set-up for Amazon Australia: A growing Amazon marketplace with English-language listings and lower competition.
View service & pricingAmazon Japan. Variation Set-up for Amazon Japan: One of Amazon’s largest marketplaces, rewarding high-quality products and service.
View service & pricingAmazon India. Variation Set-up for Amazon India: Amazon’s Indian marketplace, accessible to international brands through specific programmes.
View service & pricing
Faire. Variation Set-up for Faire: A wholesale marketplace connecting independent retailers with brands — source for your shop or sell your brand wholesale.
View service & pricingAnkorstore. Variation Set-up for Ankorstore: A European wholesale marketplace for independent brands and retailers.
View service & pricing
Shopify. Variation Set-up for Shopify: The most popular hosted e-commerce platform for D2C brands, with a huge app ecosystem.
View service & pricingShopify Plus. Variation Set-up for Shopify Plus: Shopify’s enterprise plan with checkout extensibility, B2B, automation and multi-store.
View service & pricingWooCommerce. Variation Set-up for WooCommerce: The open-source e-commerce plugin for WordPress, with full content and code control.
View service & pricingBigCommerce. Variation Set-up for BigCommerce: A hosted platform strong in B2B, multi-storefront and headless commerce.
View service & pricingWix. Variation Set-up for Wix: An easy website builder with built-in e-commerce for small brands.
View service & pricingSquarespace. Variation Set-up for Squarespace: A design-led website builder with commerce features for creators and small brands.
View service & pricingMagento / Adobe Commerce. Variation Set-up for Magento / Adobe Commerce: Powerful open-source and enterprise commerce for large, complex catalogues.
View service & pricingVariation Set-up that delivers measurable results
48h
Typical turnaround for a single listing
7
Languages for translated listings
100%
Checked against channel style guides
What’s included in variation set-up
Scope depends on your plan — see the pricing tiers below.
Variation theme selection
Parent/child creation
Merging and splitting families
Image and attribute alignment
Broken-variation fixes
Review-sharing checks
How it works
Our variation set-up process
- 01 Research
Keyword, competitor and attribute research for each product and channel.
- 02 Create
Titles, bullets, descriptions, images and video produced to channel guidelines.
- 03 Publish
Uploaded individually or in bulk with variations and attributes mapped correctly.
- 04 Improve
Ranking and conversion tracked, with fixes and refreshes scheduled.
Pricing
Variation Set-up pricing
Choose a plan or ask for a custom quote. Prices in GBP, excluding VAT.
Starter
Up to 200 SKUs
£149
one-off · excl. VAT
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Template mapping
Growth
Up to 1,000 SKUs
£349
one-off · excl. VAT
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Image and attribute alignment
- Broken-variation fixes
- Data clean-up
Enterprise
Up to 5,000 SKUs
£695
one-off · excl. VAT
- Variation theme selection
- Parent/child creation
- Merging and splitting families
- Image and attribute alignment
- Broken-variation fixes
- Review-sharing checks
- Data clean-up + variations
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteAvailable for 86 marketplaces and platforms, including:
“We value having Farioxa manage our e-commerce operations. Their supportive approach helps us work through challenges and plan our next steps.”
E-Sellers International LLC
Frequently asked questions
Keyword research, copy written to your marketplaces and website rules, attribute completion and a final quality check. Imagery, video and A+ content can be added as needed.
Yes. All UK listings are written in British English with UK sizing, units and spelling, and we localise for each European marketplace.
Yes. We work from your spreadsheets, PIM or feed and upload in bulk using flat files, CSV imports or your multichannel tool.
You do. All copy, images and video we produce for you are yours to use on any channel.
We track keyword rank, sessions, conversion rate and sales before and after, and report the change for each listing we touch.
More listings & content services
Product Listing Creation
New listings created from scratch with keyword-rich copy, complete attributes and correct categorisation.
from £249
Explore moreBulk & Flat-File Uploads
Upload hundreds or thousands of products accurately using flat files, CSV imports, feeds or your channel tool.
from £199
Explore moreListing Optimisation
Rewrite and restructure existing listings around high-intent keywords to lift rank and conversion.
from £199
Explore moreA+ / Enhanced Brand Content
Premium brand content modules that tell your story, compare your range and lift conversion.
from £149
Explore moreBrand Store Design
A branded storefront inside the marketplace that showcases your range and keeps shoppers in your world.
from £395
Explore moreProduct Photography
Studio white-background and lifestyle photography that meets channel image rules and sells the product.
from £199
Explore moreLet’s grow your business, together.
Talk to a variation set-up specialist about your goals, budget and timelines.
Get in touch