Launch Strategy built for Custom & Headless
A structured launch plan that builds rank, reviews and sales velocity in the first 90 days. On Custom & Headless, our advertising & marketing specialists adapt the work to how the platform operates — its rules, search, customers and fees — so your store performs. Bespoke and headless storefronts (Hydrogen, Next.js, Astro) for brands that need maximum speed and flexibility.
- Decoupled front end
- Best-in-class speed
- Any CMS or commerce back end
- Built for scale and experimentation
What’s included for Custom & Headless
Delivered by our advertising & marketing team, tailored to Custom & Headless.
Pre-launch checklist
Pricing and coupon strategy
Launch ad campaigns
Review programme set-up (policy-compliant)
External traffic plan
90-day launch report
How it works
How we deliver launch strategy on Custom & Headless
- 01 Audit
Account, search-term and competitor audit with a clear list of quick wins.
- 02 Structure
Campaigns rebuilt around products, intent and margin targets.
- 03 Optimise
Weekly bid, budget, keyword and creative optimisation.
- 04 Report
Monthly reporting on ROAS, TACoS, new-to-brand sales and profit.
Pricing
Launch Strategy for Custom & Headless — pricing
Starter
1 product, 30-day launch
£495
one-off · excl. VAT
- Pre-launch checklist
- Pricing and coupon strategy
- Launch ad campaigns
- Launch checklist
Growth
Up to 3 products, 60-day launch
£1,195
one-off · excl. VAT
- Pre-launch checklist
- Pricing and coupon strategy
- Launch ad campaigns
- Review programme set-up (policy-compliant)
- External traffic plan
- Launch ads included
Enterprise
Up to 8 products, 90-day launch
£2,495
one-off · excl. VAT
- Pre-launch checklist
- Pricing and coupon strategy
- Launch ad campaigns
- Review programme set-up (policy-compliant)
- External traffic plan
- 90-day launch report
- Launch ads, external traffic and reporting
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
A fixed monthly management fee by tier, or a percentage of ad spend for larger accounts, whichever is clearer for you. Ad spend is always paid directly to the platform and never marked up.
You can start with a modest test budget. We recommend a budget during onboarding based on your margins, competition on Custom & Headless and your growth targets.
Always. Accounts stay in your name and we work with user permissions, so you keep full ownership and history.
Quick wins often appear in the first two to four weeks; a fully optimised account usually takes two to three months of data.
Plans start from £495 (excl. VAT): Starter £495 one-off, Growth £1,195 one-off, Enterprise £2,495 one-off. Custom quotes are available for larger catalogues and multiple channels.