Advertising & marketing · Back Market

Launch Strategy for Back Market

Launch Strategy built for Back Market

A structured launch plan that builds rank, reviews and sales velocity in the first 90 days. On Back Market, our advertising & marketing specialists adapt the work to how the marketplace operates — its rules, search, customers and fees — so your account performs. The marketplace for professionally refurbished electronics.

Refurbished electronics only
Quality and grading standards
Warranty requirements
Fast-growing UK audience

What’s included for Back Market

Delivered by our advertising & marketing team, tailored to Back Market.

Pre-launch checklist

Pricing and coupon strategy

Launch ad campaigns

Review programme set-up (policy-compliant)

External traffic plan

90-day launch report

How it works

How we deliver launch strategy on Back Market

01 Audit
Account, search-term and competitor audit with a clear list of quick wins.
02 Structure
Campaigns rebuilt around products, intent and margin targets.
03 Optimise
Weekly bid, budget, keyword and creative optimisation.
04 Report
Monthly reporting on ROAS, TACoS, new-to-brand sales and profit.

Pricing

Launch Strategy for Back Market — pricing

Starter

1 product, 30-day launch

£495

one-off · excl. VAT

Pre-launch checklist
Pricing and coupon strategy
Launch ad campaigns
Launch checklist

Choose Starter

Frequently asked questions

A fixed monthly management fee by tier, or a percentage of ad spend for larger accounts, whichever is clearer for you. Ad spend is always paid directly to the platform and never marked up.

You can start with a modest test budget. We recommend a budget during onboarding based on your margins, competition on Back Market and your growth targets.

Always. Accounts stay in your name and we work with user permissions, so you keep full ownership and history.

Quick wins often appear in the first two to four weeks; a fully optimised account usually takes two to three months of data.

Plans start from £495 (excl. VAT): Starter £495 one-off, Growth £1,195 one-off, Enterprise £2,495 one-off. Custom quotes are available for larger catalogues and multiple channels.