
Tracking Set-up built for Custom & Headless
GA4, Google Tag Manager, pixels and server-side tracking set up properly — with consent mode. On Custom & Headless, our data, analytics & finance specialists adapt the work to how the platform operates — its rules, search, customers and fees — so your store performs. Bespoke and headless storefronts (Hydrogen, Next.js, Astro) for brands that need maximum speed and flexibility.
- Decoupled front end
- Best-in-class speed
- Any CMS or commerce back end
- Built for scale and experimentation

What’s included for Custom & Headless
Delivered by our data, analytics & finance team, tailored to Custom & Headless.
GA4 and GTM set-up
E-commerce events
Ad pixels and conversions APIs
Consent mode v2
Server-side tracking (optional)
Tracking QA report
How it works
How we deliver tracking set-up on Custom & Headless
- 01 Connect
Link marketplace, ad, payment and accounting data sources.
- 02 Clean
Map SKUs, costs and fees so every number reconciles.
- 03 Analyse
Profit by product, channel and campaign, with clear actions.
- 04 Report
Automated dashboards and a monthly finance review.
Pricing
Tracking Set-up for Custom & Headless — pricing
Starter
1 channel
£295
one-off · excl. VAT
- GA4 and GTM set-up
- E-commerce events
- Ad pixels and conversions APIs
- Written report
Growth
Up to 3 channels
£695
one-off · excl. VAT
- GA4 and GTM set-up
- E-commerce events
- Ad pixels and conversions APIs
- Consent mode v2
- Server-side tracking (optional)
- Report + review call
Enterprise
Up to 8 channels
£1,495
one-off · excl. VAT
- GA4 and GTM set-up
- E-commerce events
- Ad pixels and conversions APIs
- Consent mode v2
- Server-side tracking (optional)
- Tracking QA report
- Report, workshop and 30-day support
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
Seller and order reports, advertising data, payment settlements and your accounting software, plus spreadsheets for product costs.
Our bookkeepers handle day-to-day records and reconciliations. Statutory accounts, tax returns and formal tax advice are handled with our accredited accounting partners or your own accountant.
We audit lost, damaged and incorrectly refunded inventory and file claims on your behalf. Fees are a percentage of the amount actually recovered.
We work with tools such as A2X, Link My Books, Xero, QuickBooks, Looker Studio and Power BI, depending on your set-up.
Plans start from £295 (excl. VAT): Starter £295 one-off, Growth £695 one-off, Enterprise £1,495 one-off. Custom quotes are available for larger catalogues and multiple channels.
More services for Custom & Headless
- Analytics Dashboards
- Profitability Analysis
- Bookkeeping
- VAT Guidance
- Forecasting
- Product Research
- Niche & Market Research
- Competitor Analysis
- Supplier Sourcing
- Alibaba & AliExpress Sourcing
- Supplier Management
- Sample & Quality Control
- Private Label
- Wholesale Sourcing