Copywriting built for Google Shopping
Persuasive, on-brand product and category copy written for search and for people. On Google Shopping, our listings & content specialists adapt the work to how the marketplace operates — its rules, search, customers and fees — so your account performs. Free and paid product listings across Google Search, Shopping, Images and YouTube via Merchant Center.
- Merchant Center product feeds
- Free listings and Shopping ads
- Performance Max campaigns
- Strict feed and policy rules
What’s included for Google Shopping
Delivered by our listings & content team, tailored to Google Shopping.
Tone-of-voice guide
Product descriptions
Category and collection copy
Brand story copy
SEO meta copy
Proofreading in British English
How it works
How we deliver copywriting on Google Shopping
- 01 Research
Keyword, competitor and attribute research for each product and channel.
- 02 Create
Titles, bullets, descriptions, images and video produced to channel guidelines.
- 03 Publish
Uploaded individually or in bulk with variations and attributes mapped correctly.
- 04 Improve
Ranking and conversion tracked, with fixes and refreshes scheduled.
Pricing
Copywriting for Google Shopping — pricing
Starter
Up to 10 listings
£149
one-off · excl. VAT
- Tone-of-voice guide
- Product descriptions
- Category and collection copy
- Keyword research
Growth
Up to 25 listings
£349
one-off · excl. VAT
- Tone-of-voice guide
- Product descriptions
- Category and collection copy
- Brand story copy
- SEO meta copy
- Keyword research + attributes
Enterprise
Up to 50 listings
£695
one-off · excl. VAT
- Tone-of-voice guide
- Product descriptions
- Category and collection copy
- Brand story copy
- SEO meta copy
- Proofreading in British English
- Full optimisation + image brief
Single listings from £35. Bulk catalogues quoted per SKU. All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
Keyword research, copy written to Google Shopping rules, attribute completion and a final quality check. Imagery, video and A+ content can be added as needed.
Yes. All UK listings are written in British English with UK sizing, units and spelling, and we localise for each European marketplace.
Yes. We work from your spreadsheets, PIM or feed and upload in bulk using flat files, CSV imports or your multichannel tool.
You do. All copy, images and video we produce for you are yours to use on any channel.
Plans start from £149 (excl. VAT): Starter £149 one-off, Growth £349 one-off, Enterprise £695 one-off. Custom quotes are available for larger catalogues and multiple channels.