Brand Strategy built for Google Shopping
Positioning, audience, naming and brand identity direction for new and growing e-commerce brands. On Google Shopping, our consulting & staffing specialists adapt the work to how the marketplace operates — its rules, search, customers and fees — so your account performs. Free and paid product listings across Google Search, Shopping, Images and YouTube via Merchant Center.
- Merchant Center product feeds
- Free listings and Shopping ads
- Performance Max campaigns
- Strict feed and policy rules
What’s included for Google Shopping
Delivered by our consulting & staffing team, tailored to Google Shopping.
Market and audience research
Positioning and proposition
Naming support
Visual identity brief
Tone of voice
Brand guidelines
How it works
How we deliver brand strategy on Google Shopping
- 01 Diagnose
Understand your goals, numbers, team and current challenges.
- 02 Recommend
A written plan with priorities, owners and timelines.
- 03 Staff
Match the right specialist or VA and onboard them to your tools.
- 04 Support
Ongoing check-ins, quality reviews and flexible scaling.
Pricing
Brand Strategy for Google Shopping — pricing
Starter
1-hour consultation
£295
one-off · excl. VAT
- Market and audience research
- Positioning and proposition
- Naming support
- Call notes
Growth
Half-day strategy session
£1,295
one-off · excl. VAT
- Market and audience research
- Positioning and proposition
- Naming support
- Visual identity brief
- Tone of voice
- Written action plan
Enterprise
Strategy project (2–3 weeks)
£3,495
one-off · excl. VAT
- Market and audience research
- Positioning and proposition
- Naming support
- Visual identity brief
- Tone of voice
- Brand guidelines
- Roadmap, workshop and follow-ups
All prices are in GBP and exclude VAT at 20%.
Need something different? Ask for a custom quoteFrequently asked questions
We start with a discovery call, agree the scope and deliver a written plan or dedicated resource focused on Google Shopping.
Yes. Dedicated VAs work only on your account during agreed hours, supervised by our team leads.
Our teams cover UK business hours as standard, with extended cover available.
Yes. Book an hourly consultation or a fixed-price strategy session before committing to anything longer.
Plans start from £295 (excl. VAT): Starter £295 one-off, Growth £1,295 one-off, Enterprise £3,495 one-off. Custom quotes are available for larger catalogues and multiple channels.
More services for Google Shopping
- E-commerce Consulting
- Channel Strategy
- Training & Coaching
- Virtual Assistants
- Outsourced Team
- Product Research
- Niche & Market Research
- Competitor Analysis
- Supplier Sourcing
- Alibaba & AliExpress Sourcing
- Supplier Management
- Sample & Quality Control
- Private Label
- Wholesale Sourcing